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Going to Market Without a Price©
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Editor’s Note:  This article is the copyrighted property of The FBB Group, LTD.® and is published by The M&A Source with written consent of The FBB Group, LTD.®

Although we value every business, we may have a conversation with our sell side clients about the advisability of going to market without a price, which is confusing to some buyers and some sellers.  With the goal of eliminating some of that confusion, we believe it is appropriate to explain the thought process we go through when advising our clients.

In most cases, the decision is fairly simple, as in discerning black from white.  It is the middle portion of the spectrum, with the multiple shades of gray, where the decision becomes more challenging.  For smaller, less complex businesses with fairly consistent earnings, we would typically advise a potential seller to put a price on the business.  More likely than not, most buyers, their advisors, and lenders will look at that type of transaction in similar ways and come up with the about the same value.   

Additionally, for those types of businesses, the buyer may have less experience in buying a business and not having a price may confuse the buyer to the point that he or she abandons further investigation and moves on to the next deal to pursue.

On the other end of the spectrum, for larger, more complex transactions where the buyer is more likely to be an industry acquirer or a private equity group, we typically advise the client to go to market without a price, as the buyers are likely to be experienced in that type of process and the business could have different values to different buyers due to market synergies.

It is those in-between situations where experience and an understanding of market conditions come into play.  For those businesses in the gray areas, we consider several factors in advising our clients.  These factors include:

1) The trends of business - If a business has a history of strong growth, we would be more likely to advise going to market without a price.  If market conditions were strong, as they are now, we would be more likely to advise going to market without a price.  And, if the business was in an industry with favorable demographics, such as healthcare, we would be more likely to go to market without a price. 

2) Another factor that we would consider is the timeline the seller has for selling a business.  If the seller was motivated or compelled to sell the business in a shorter period of time, we would be less likely to recommend going to market without a price, as the controlled auction process can be more time consuming.

Ronald V. (Ron) Chernak, CBI, M&AMI
President
The FBB Group, LTD.®


Ron Chernak is the President & Founder of The FBB Group, LTD.®.  He has a CPA Certificate (Illinois), is a licensed Colorado Real Estate Broker, is licensed to practice law in Colorado, and has a FINRA Series 79 license.  Ron is a Past Chairman of The M&A Source (1997) and of the IBBA (2003).  The FBB Group, LTD.® has completed over 1,000 transactions covering a wide range of industries, and is committed to providing our clients with the highest level of professionalism and service possible in the complex and specialized arena of business transfers.